Festival and event organisation of your choice Essay - 1

Festival and event organisation of your choice - Essay Example in the globe and has evolved from an agricultural festival to become a large-scale activity characterized by entertainment and activities on a large scale for the last two centuries. Conversely, the historical aspects of the Bavarian culture still exist and are currently celebrated as rituals as well as traditional experiences with the expansion of cultures resulting in the introduction of inventive and challenging ideologies at the yearly trademark festival. Each year, almost six million individuals visit the Theresienwiesn to drink beer together, relish the traditional German delicacies and dance to music throughout the day (Schulte-Peevers, 2010, p. 314). Seven hundred beer tents as well as trading booths can be found in the Oktoberfest grounds, along with fourteen dedicated tents which are constructed based on particular themes such as the flirt tent that can hold up to ten thousand people. Among the exceptional characteristics of Oktoberfest is that regardless of the fact that t here are no marketing or sponsorships, this huge event continues to be successful with a high degree of economic stability (Stephenson, Mintzer and Stephenson, 2008, p. 274). Oktoberfest came into existence for the first time in 1810 as a means of honoring the marriage of Ludwig, who was a Bavarian crown prince (Yeoman, 2004, p. 34). These events occurred four years after Bavaria had become a Kingdom with the traditional festival being employed to develop a dynasty of the new Bavaria and the promotion of Munich. Traditionally, the last week of Oktoberfest was in October and this tradition is still being used in the present times (Schulenkorf, 2008, p. 3). Horse races that were incorporated into the first Oktoberfest festivals and at one time the most popular activity during the festival are not held in the present (Hall and Sharples, 2008, p. 174). However, agricultural shows, which were also an attraction in the past, are still held every three years as Oktoberfest progresses in the